Posts Tagged ‘Fundraising’

This week I wrote another guest post for 101 Fundraising about my discovery of the joy of legacy fundraising. If you haven’t had a chance to check it out yet, take a look here.


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I’ve been a bit quiet about work lately and I’m finally ready to share why. I’ve written a new post for my work blog, Bluefrog Creative, explaining myself. Have a read.

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I’ve written a new guest post for 101 Fundraising. Take a read here.

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Check out the new blog post I’ve written this week for SOFII here.

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I’ve written another post for my work blog Bluefrog Creative. Go have a read here.

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I was not exactly brought up in a world of charities and donations. Being in this field now, I often deal with an fair bit of skepticism from friends and family. The average person just doesn’t see giving the way those in the third sector do. There’s too much disconnect and the media paints a negative picture (almost always misconstrued).

But I fundamentally believe that giving would improve each and every one of their lives – if they gave to the right cause. I think a lot of the bad feelings towards charity come from the fact that most people haven’t yet found the deep connection they need.  That’s why I’d like to help every single person I meet, especially those I love, find their cause.

For this, I’ll refer to Fraser Green’s 3D donor. (For those unfamiliar, the 3 dimensions of each donor are the head, heart, and soul)

You see, we can all understand the logic of why helping the needy makes sense on some level. Of course we should try to cure diseases and of course we should feed a starving child. And we’re all capable of feeling the universal (but temporary) emotions of happiness, sadness, fear and anger. If you tell me a compelling story, I’ll probably open my wallet and shell out a 20. It’s almost a guarantee. But that’s not my cause. That’s your cause.

My cause is the thing I truly care about most. It’s the most fundamental wrong I see in the world. And it comes from deep inside. It’s a part of who I am.

My cause – me, personally – is to end factory farming. Many of you know there is nothing I find more important. I seek out charities attempting to do this and I follow their work. I donate small amounts when I can, but know someday, I’ll be able to give a lot more. They don’t really know about me but I sure know about them and I tell everyone who will listen. Because this is the cause at the depths of my soul. When I think about it, I can feel my heart double in size and ache with the desire to do something.

My cause is the one I seek out.

But I seek it out because I know how – I know where to look. I think everyone has something in their lives that they feel this passionate about, but most people have no idea what to do about it. So we have to learn to ask the right questions to help unearth this desire to take action and make change.

Because when we find that person who really connects with what we are doing in their soul rather than a simple emotional reaction, we’ll have them for life. And this is immeasurably valuable.

The way I see it, our job as fundraisers isn’t just to convince people to give. It’s to connect people’s souls with the charities that can help them change the world. And I’d like to take on this challenge.

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I’m at IFC in Holland this week and have done a guest blog for the European crowd blog, 101 Fundraising. It’s about the Masterclass session I attended. Click here to read!

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